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Contextual Advertising, Contextual Advertisements
Contextual may refer to: * Contextual advertising, advertisements based on other content displayed * Contextual deep linking, links that bring users to content in mobile apps regardless of whether or not they had the app previously installed * Contextual design, user-centered design process developed by Hugh Beyer and Karen Holtzblatt * Contextual inquiry, user-centered design method, part of the contextual design methodology * Contextual learning Contextual learning is based on a constructivist theory of teaching and learning. Learning takes place when teachers are able to present information in such a way that students are able to construct meaning based on their own experiences. Contextu ..., learning outside the classroom * Contextual theatre, form of theatre * Comparative contextual analysis, methodology for comparative research See also * Context (other) * Contextualization (other) {{disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contextual Advertising
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. In context targeting, advertising media are controlled on the basis of the content of a website using linguistic elements. The advertisements themselves are selected and served by automated systems based on the context of what a user is looking at. How it works A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on those keywords. The advertisements may be displayed on the webpage as pop-up ads. For example, if the user is viewing a website pertaining to sports and that website uses contextual advertising, the user may see advertisements for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising is also used by search engines to display advertisements on their search results pages based on the keywords in the u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Contextual Deep Linking
Contextual deep linking is a form of deep linking for mobile apps that links to specific content within an app, rather than a generic welcome screen for that app. Where basic mobile deep linking typically only allows you to deep link to content in apps you’ve already downloaded, contextual deep linking allows you to pass information through the app store. Referring information is passed through both the App Store (iOS) and Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ..., bringing the user to the content of the links within the app whether or not the app has been previously installed. References {{reflist URL Online advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |